深圳市宝安区西乡滨海风情小镇、沙井金蚝美食文化小镇
规划设计公开咨询预公告
Pre-announcement of the Public Consultation on the Planning and Design of Xixiang Coastal Town and Shajing Golden Oyster Food Cultural Town, Bao’an District, Shenzhen
宝安区已进入建设“滨海宝安、产业名城、活力之区”的新发展阶段，为推进宝安旧城转型升级，重塑宝安城区活力，打造宝安特色文化名片，宝安区委区政府要求分别以西乡滨海风情小镇和沙井金蚝美食文化小镇为定位，启动西乡街道西湾东片区和沙井街道沙井中心西片区、海上田园东片区的功能提升和城市改造。
As Bao’an District has entered into a new development stage of constructing “Coastal Bao’an, Famous Industry City, Dynamic Region”, in order to promote itsurban transformation and upgrading, reactivate its urban area, and make its featured cultural brand, it is going to start the functional improvement and urban renewal of Xiwan Eastern Area in Xixiang Sub-district as well as Shajing Central Western Area and Waterlands Resort Eastern Area in Shajing Sub-district, respectively with Xixiang Coastal Town and Shajing Golden Oyster Food Cultural Town as the positioning, according to the instruction from Bao’an District Committee and Government.
根据宝安区委区政府工作部署，深圳市规划和国土资源委员会宝安管理局将分别联合西乡街道办事处、沙井街道办事处于近期组织开展“深圳市宝安区西乡滨海风情小镇规划设计公开咨询”和“深圳市宝安区沙井金蚝美食文化小镇规划设计公开咨询”活动。
By the working schedule of Bao’an District Committee and Government, Bao’an Administration of the Urban Planning, Land and Resources Committee of Shenzhen Municipality will respectivelywork with Xixiang Sub-district Office and Shajing Sub-district Office to organizethe Public Consultation on the Planning and Design of Xixiang Coastal Town, Bao’an District, Shenzhen, and the Public Consultation on the Planning and Design of Shajing Golden Oyster Food Cultural Town, Bao’an District, Shenzhen at the same time.
因项目时间紧、任务急，为让有意向的设计机构提前准备报名相关工作，现将有关信息预告如下：
Due to their schedule being tight and tasks being urgent, we hereby pre-announce relevant information as follows for convenience of those design firms who are interested in participating in these two Public Consultations:
1.工作目标Working Objectives
此次公开咨询工作是指导宝安现代化、国际化湾区新城建设、强化宝安滨海城区的空间特征、加快城市更新步伐、提升土地利用效率、提高空间品质和环境质量的战略规划行动，旨在达成下述三个目标：
As a strategic planning action to guide the construction of Bao’an as a modernized and internationalized new city, strengthen its spatial characteristics as a coastal urban area, accelerate urban renewal, and increase land use efficiency, as well as improve spatial and environmental quality, these Public Consultations are to achieve the three goals below:
1.1充分挖掘并弘扬宝安西乡街道和沙井街道的文化特色，推动宝安地方人文建设，强化滨海城区魅力宝安的空间特征，打造国际化城市名片。明确西乡滨海风情小镇和沙井金蚝美食文化小镇的建设思路，并确立各自的总体定位和整体空间框架，使西乡滨海风情小镇和沙井金蚝美食文化小镇成为助推宝安重塑城市价值、彰显文化特质的重要载体。
1.1 Fully cultivate and develop the culturalcharacteristics of Xixiang Sub-district and Shajing Sub-district, promote the local culture of Bao’an, strengthen its spatial characteristics as a coastal and attractive urban area, and build it into an international benchmark. Clarify the construction thought of Xixiang Coastal Town and Shajing Golden Oyster Food Cultural Town, establish their own overall positioning and integral spatial framework, and make Xixiang Coastal Town and Shajing Golden Oyster Food Cultural Town as the key carrier for helping Bao’an rebuild its urban value and manifest its cultural characteristics.
1.2创新改造模式，打造存量经济时代引领城市全面升级和质量提升的深圳样版。对西乡滨海风情小镇和沙井金蚝美食文化小镇进行系统全面的研究，以有机更新的理念，提出具有针对性、创新性的更新路径，制定具有前瞻性和实施性的发展策略和空间规划。
探索建立“政府搭台、多元主体参与”的改造实施模式，对空间资源、改造策略、开发模式、分期实施进行科学研判，为后续具体的城市改造活动提供决策依据。
1.2 Innovate urban renewal mode, forge a Shenzhen model for leading urban all-around upgrading and quality improvement in the stock economy era. Carry out systematic and comprehensive research on Xixiang Coastal Town and Shajing Golden Oyster Food Cultural Town, under the concept of urban organic renewal, put forward specific and innovative transformation methods, and draft forward-looking and enforceabledevelopment strategies and space planning.
Explore and set up a renewal and implementation mode of “the government builds the platform with different kinds of people engaged”, carry out scientific research and judgment on spatial resources, renewal strategies, development mode and phased implementation, and provide decision-making basis for follow-up specific urban renewal projects.
1.3发挥规划统筹作用，以国内领先和国际一流的规划水平引导宝安城市品质提升。实施城市精细化管理，提高决策水平，创新工作组织方式，“找最专业的人干最专业的事”，创新思路，集思广益，借助高水平规划团队的力量，共同谋划特色小镇和宝安的未来；锁定优秀的技术团队，持续跟进规划实施，确保规划对地区发展、项目建设的实际指导意义。
Give full play to the overall planning, and use domestic leading and international first-class planning teams to guide the urban quality improvement for Bao’an. It is necessary to implement urban refined management, improve decision-making level, innovate work organization method, “employ most professional people for most professional positions”, take innovative thinking, draw on collective wisdom and absorb all useful ideas, as well as take advantage of the strength of high-level planning teams to jointly plan the future of featured towns and Bao’an District, thus reflecting foresight, guidance and scientificity of the urban planning； meanwhile, it is necessary to appoint an excellent technical team to constantly follow up implementation of the planning, thus guaranteeing practical guiding significance of the planning for regional development and project construction.
2.规划设计范围 Planning and Design Scope
2.1西乡滨海风情小镇规划设计范围 Planning and Design Scope of Xixiang Coastal Town
规划设计范围位于宝安区西乡街道，北临宝安机场，南望宝安中心区，北至机场南路，南至银田路，西至海岸线，东至宝安大道，占地面积约8.4平方公里。具体范围详见附图1。
The planning and design scope is within Xixiang Sub-district, Bao’an District, being adjacent to Bao’an Airport in the north and Bao’an Central Area in the south, surrounded by Airport South Road to the north, Yintian Road to the south, coastline to the west, Bao’an Blvd. to the east, with an area of 8.4 km2. See Figure 1 for the specific scope.
重点地段城市设计范围由设计机构自行识别确定，设计范围面积以300-400公顷为宜，应包含近期改造范围和重点改造项目。
The urban design scope for key section shall be identified by the design firms themselves. The appropriate design scope is advised within 300-400 hm2, and shall contain those scopes of immediate renewal and key renewal projects.
附图1：西乡滨海风情小镇规划设计范围
Figure 1: Planning and Design Scope of Xixiang Coastal Town
2.2沙井金蚝美食文化小镇规划设计范围 Planning and Design Scope of Shajing Golden Oyster Food Cultural Town
规划设计范围位于宝安区沙井街道，北至沙井北环路，南至南环路，西至西环路，东至宝安大道，占地面积约7.8平方公里。核心规划范围面积2.0平方公里，以沙井大街为主轴，南至新沙路，北到沙井北环，西面以西环路为边界，东至环镇路。具体范围详见附图2。
The planning and design scope is within Shajing Sub-district, Bao’an District, surrounded by North Ring Road to the north, South Ring Road to the south, West Ring Road to the west, Bao’an Blvd. to the east, with an area of 7.8 km2. The core planning scope is with Shajing Street as the key axis, surrounded by Xinsha Road in the south, Shajing North Ring Road in the north, West Ring Road in the west, and Huanzhen Road in the east, with an area of 2.0 km2. See Figure 2 for the specific scope.
重点地段城市设计范围由设计机构自行识别确定，设计范围面积以200-300公顷为宜，应包含近期改造范围和重点改造项目。
The urban design scope for key section shall be identified by the design firms themselves. The appropriate design scope is advised within 200-300 hm2, and shall contain those scopes of immediate renewal and key renewal projects.
附图2：沙井金蚝美食文化小镇规划设计范围
Figure 2: Planning and Design Scope of Shajing Golden Oyster Food Cultural Town
3.咨询内容Consultation Content
公开咨询内容包括概念规划、重点地段城市设计指引、实施策略和行动计划三方面内容。
Each Public Consultation will include three parts: the conceptual planning, urban design guideline for key section, and implementation strategy & action plan.
3.1概念规划 Conceptual Planning
目标策略：分析周边区域关系、研究城市发展战略，提出该地区的发展目标、定位以及规划策略。
Targeting Strategy: analyze the relations with neighboring regions, study the city’s development strategy, and put forward the development goal, positioning and planning strategy of the area.
支撑研究：视项目需要，对功能业态、城市更新、道路交通、公共服务、运作模式等内容进行支撑性的专项分析。入围机构可分别根据西乡滨海风情小镇和沙井金蚝美食文化小镇的特点对研究内容进行增减。
Supporting Research: depending on the project’s demand, carry out supporting specialized analysis on the uses, urban renewal, road traffic, public services and operation mode, etc. the shortlisted design forms can increase or decrease the research contents respectively according to the characteristics of Xixiang Coastal Town and Shajing Golden Oyster Food Cultural Town.
整体框架：提出整体空间结构和空间意象，建立自然生态、土地利用、功能业态、公共空间、特色风貌、道路交通等方面的系统框架。
Overall Framework: put forward the overall spatial structure and spatial image, and construct a systematic framework concerning the natural ecology, land use, uses, public space, featured resources, and road traffic, etc.
系统指引：对城市风貌提出系统性的控制和指引，包括空间形态、建筑风貌、公共空间、慢行系统等内容。其中，西乡滨海风情小镇设计指引应包含滨海岸线内容。
Systematic Guidelines: put forward systematic control and guidelines for the urban image, including the spatial forms, architectural features, public space and slow traffic, etc. Thereinto, the design guidelines of Xixiang Coastal Town shall contain the coastline design.
3.2重点地段城市设计指引 Urban Design Guideline for Key Section
重点地段范围由设计机构自行识别确定，应包含近期改造范围和重点改造项目。其中西乡滨海风情小镇设计范围面积以300-400公顷为宜，沙井金蚝美食文化小镇设计范围以200-300公顷为宜。应重点突出所在城市片区环境特色，明确特色小镇可识别的空间特征，重塑公共空间形态，将发展愿景、空间意向、业态布局与城市文化生活有机结合起来，促进生产、生活、生态融合，强化规划的前瞻性与可操作性，对重点片区提出具体的设计指引。
The scope of key sections shall be identified by the design firms themselves and contain those scopes of immediate renewal and key renewal projects. Thereinto, the appropriate design scope for Xixiang Coastal Town shall be within 300-400 hm2, while the appropriate design scope for Shajing Golden Oyster Food Cultural Town shall be within 200-300 hm2. It shall mainly highlight the environmental characteristics as the two towns situated, define the identifiable spatial features of the featured towns, re-build the public space form, organically combine the development vision, spatial image, functional layout and coastal lifestyle together to enhance the integration of manufacturing, living and ecology, strengthen the foresight and enforceability of urban planning, and put forward specific design scheme for key sections.
3.3实施策略和行动计划 Implementation Strategy & Action Plan
实施策略：识别规划实施的关键问题，明确开发策略和实施路径，编制小镇的发展策略和具体实施计划。以概念规划为蓝本，结合具体的市场主体引入及开发平台搭建情况，就市场定位、品牌策划、开发模式、分期计划、经济测算、政府和市场项目分工等提出综合性、务实性的解决方案。并从整体、广域、系统的角度，统筹提出控制城市改造的刚性要求和引导局部改造符合整体空间意向的关键空间要素和规划要求，提出具有文化吸引力、富有创意的发展思路。
Implementation Strategy: identify key planning implementation issues, determine development strategy and implementation method, and formulate development strategy and specific implementation plan for each town. Based at the conceptual planning as the blueprint combined with the introducing of specific market subjects and development platform building progress, put forward comprehensive and practical solutions concerning marketing positioning, branding, development mode, phasing, economic
The development guidelines, as being the guideline system of Xixiang Coastal Town and Shajing Golden Oyster Food Cultural Town to cultivate the cultural characteristics, forge the local features, enhance the regional vitality, and optimize the urban image, shall coordinately put forward rigid requirements on controlling the urban transformation, and key spatial elements to lead partial transformation and meet with the whole spatial image in the perspective of the whole and the wider region, as well as systematically, and put forward culturallyattractive and innovative development strategy, economic estimation, work responsibilities of the government and market, etc. Furthermore, coordinately put forward rigid requirements on controlling the urban transformation, and key spatial elements and planning requirements to lead partial transformation as well as to meet with the whole spatial image, in the perspective of the whole and the wider region, as well as systematically, and bring forward culturallyattractive and innovative development method.
行动计划：编制规划实施的行动计划，明确近期实施项目，包括市政配套及改造工程、街道界面改造工程、政府投资类新建项目等，并跟踪具体实施进程，形成滚动跟进、弹性调整、引导具体项目有序进行综合改造的动态机制。
Action Plan: draft the action plan for planning implementation, determine the immediate implementation projects including the municipal supporting and renewal projects, street interface renewal projects, and new projects invested by the government, etc. Furthermore, track the actual implementation progress, and set up a dynamic mechanism that can be continuously followed up, flexibly adjusted to guide the comprehensive renewal of specific projects in an orderly manner.
4.工作阶段和时间 Working Stages & Schedule
上述两个公开咨询活动将各自独立开展，工作周期分为“资格预审+正式咨询＋实施阶段”三个阶段进行：
These foresaid two Public Consultations will be carried out separately but simultaneously, with three stages, namely “Prequalification + Official Consultation + Implementation”:
4.1第一阶段（资格预审，2016年7月）Stage 1 (Prequalification, June, 2016)
本阶段将采取公开报名、资格预审的方式，报名截止后，主办单位将邀请专家组建专家评审委员会分别对设计机构提交的报名商务文件（包括设计资质、项目经验和团队构成等）和项目建议书（包括任务理解、空间识别和设计对策等）进行评审，择优选取4家设计机构发出《编制正式设计成果邀请函》。
This stage will be applied for its organization with open registration and prequalification. After the registration deadline, the Organizers will invite experts to constitute the Jury Panel who will carry out evaluation on the commercial application documents (including the design qualification, project experiences and design team, etc.) and project proposal (including project understanding, space identification, and design countermeasures, etc.) submitted by the design firms, and 4 design firms will be shortlisted and issued the Invitation to Draft the Design Scheme.
4.2第二阶段（正式咨询，2016年8月-10月) Stage 2 (Official Consultation, August-October, 2016)
本阶段由正式咨询和整合深化两个分段组成。
This stage is consisted by two sub-stages, namely, the Official Consultation and Integration and Deepening of Design Deliverables.
4.2.1分段1—正式咨询（约2个月）Sub-stage 1-Official Consultation ( about 2 months)
入围机构开展概念规划及重点地段城市设计指引的编制，由专家评审委员会及评定委员会对提交的设计成果进行评审，确定优胜方案。
The shortlisted design firms will carry out the formulation of conceptual planning and urban design guideline for key section. The jury panel and bidding supervision commission will evaluate the design schemes and select the winning scheme.
4.2.2分段2—整合深化（约1个月）Sub-stage 2-Integration and Deepening of Design Deliverables (about 1 month)
优胜设计机构根据区委区政府工作要求，对概念规划成果进行深化整合，形成最终成果，同时负责组织开展工作坊和规划成果的公众展示。
According to the requirements of the Bao’an District Committee and Government, the winning design firm will carry out integration and deepening on the conceptual planning schemes to form the final deliverables； meanwhile, it shall be in charge of organizing a workshop and the public display of the final planning scheme.
4.3第三阶段(实施阶段，依据项目实施情况而定) Stage 3 (Implementation, deepening on the actual project implementation progress)
本阶段将开展具体的城市改造工作，由优胜设计机构承担实施策略和行动计划的编制，由街道办牵头引进大型企业集团在咨询成果的基础上提出具体的开发策略和实施行动计划，并按城市更新相关政策分期、分片集中开发，具体实施年限依项目实施情况而定。
Actual specific urban renewal will be carried out in this stage. The winning design firm will be responsible for the formulation of implementation strategy & action plan. Meanwhile, in charge of the sub-district offices, large enterprises will be introduced into this stage and put forward specific development strategy and action plan on the basis of the consultation achievement, and carry out centralized development by the phasing and zoning according to relevant urban renewal policies. The actual implementation duration deepens on the actual project implementation progress.
5.报名要求 Registration Requirements
上述两个公开咨询活动都重在引入在城市更新特别是在旧城旧村综合改造领域具有成熟项目经验的设计机构和专门团队参加，单独报名的设计机构需具备国家城市规划设计甲级资质，以联合体形式报名的联合体中至少需有一家具备国家城市规划设计甲级资质的机构，欢迎规划、建筑、景观和市政等各专业的境内外设计机构组建联合体参加。原则上不建议入围《宝安107时尚商务带立体空间规划公开竞赛》的设计团队主创人员再参加本次公开咨询活动，以保证设计团队全力投入工作。
These foresaid two Public Consultations will focus on introducing experienced design firms and professional teams in the area of urban renewal, especially the comprehensive renewal of the old city and old village. Those design firms who apply for this Public Consultation independently shall have Grade A qualification for urban planning； those who apply as a design consortium shall at least have a consortium member having Grade A qualification for urban planning. It’s warmly welcomed that those international and local design firms from areas of urban planning, architecture, landscape and municipal engineering, etc., work as a consortium to participate in. Basically, those key designers from those shortlisted design firms of the Open Competition of the Multi-Dimensional Space Planning for Bao’an G107 Fashion Business Zone are not suggested to participate in this Public Consultation in consideration of guaranteeing the designers being fully committed to these projects.
有意向参与的设计机构需在正式公告中的截止日期前提交报名商务文件和项目建议书进行报名。
Those design firms intending to participate in these Public Consultations shall submit the commercial application documents and project proposals to apply for them before the registration deadline set in theofficialannouncements.
5.1报名商务文件 Commercial Application Documents
报名商务文件主要包括：
The commercial application documents mainly include:
1）资质性文件，包括公司简介、工商注册文件和资质证书等资料；
1) Qualification documents, including company profile, business licenses, and qualification papers, etc.
2）承接过的同类型规划设计项目证明资料，包括项目介绍、项目完成情况和项目证明图片等资料；
2) Portfolio about similar planning and design projects, including project introduction, project status and project images, etc.
3）拟承担本项目的团队成员资料，包括团队成员名单、团队成员简历及首席设计师主导过的同类型项目证明材料等资料。
3) Information about the project team, including the name list of project team members, CVs of the team members, and Portfolio about similar projects presided by the chief designer, etc.
5.2项目建议书 Project Proposal
项目建议书是对西乡滨海风情小镇、沙井美食文化小镇规划设计公开咨询任务的理解、空间识别和规划对策的表述，须具体描述概念规划的基本理念、规划思路、技术路线、概念方案、成果构成等内容。可采用多种形式表达设计机构的设计构思与想法，基于对现有土地利用现状和未来发展趋势的分析、判断和预测，研究确定未来的发展方向和目标，分别归纳和总结西乡滨海风情小镇、沙井金蚝美食文化小镇所在区域的现状面貌和整体形象，强调设计构思的独特与创意。项目建议书除了要详细描述设计机构对本项目的理解外，还需对空间资源进行识别和预判，对项目定位、发展策略、空间意向和改造模式提出思路性建议，但不要求提交过多的设计图纸，以清晰表达规划概念为原则，部分图纸可以简单表达，也可以用非正规的手绘形式。
The project proposal is to express the understanding of the consultation task, identification of spaces, and planning countermeasures to the planning and design for the Public Consultation on the Planning and Design of Xixiang Coastal Town, Bao’an District, Shenzhen, or the Public Consultation on the Planning and Design of Shajing Golden Oyster Food Cultural Town, Bao’an District, Shenzhen. It shall clearly present the basic concept, design ideas, technical approaches, conceptual scheme and composition of deliverables, etc. of the conceptual planning. Furthermore, it shall include the design concept and ideas that can be illustrated in ways； it shall contain the analysis, assessment and prediction of the existing land use and the future development trend； it shall study and identify the future development direction and objectives； it shall clarify and sum up the current environmental features and overall image of Xixiang Coastal Town or Shajing Golden Oyster Food Cultural Town, and emphasize the uniqueness and originality of design concept. In addition to the understanding of the project, the project proposal shall include the identification and pre-judgment on the spatial resources, and put forward conceptual suggestions on project positioning, development strategy, spatial image, and renewal mode. Submitting too many drawings is not encouraged. The principle of preparing the project proposal is clearly expressing the planning concept by some drawings that are simply illustrated or less formally hand-painted.
项目建议书不设篇幅要求，但鉴于过多的文字表述将可能影响评委对核心意图的理解，故而建议篇幅控制在A4纸20页以内为宜。
The text of the project proposal has no length limit. But considering less or too much description would affect the experts’ understanding of the main idea, it is suggested that the text length of the project proposal should be within 30 pages in A4 size.
“深圳市宝安区西乡滨海风情小镇规划设计公开咨询”和“深圳市宝安区沙井金蚝美食文化小镇规划设计公开咨询”将各自独立开展、分别评审，评审结果互不影响。有意向参与的设计机构可同时报名两个公开咨询活动，也可选择其中一个报名。
The Public Consultation on the Planning and Design of Xixiang Coastal Town, Bao’an District, Shenzhen, or the Public Consultation on the Planning and Design of Shajing Golden Oyster Food Cultural Town, Bao’an District, Shenzhen will be carried out independently at the same time, but separately evaluated, and the results of their evaluation will not affect each other. Design firms who are interested in participating can apply for both the two Public Consultations, or choose one from them.
上述两个公开咨询活动的具体内容和设计费用等相关事项以后续发布的正式咨询公告、工作规则和技术任务书为准。届时，主办单位将在宝安区政府在线、深圳市规划和国土资源委员会官方网站、深圳市城市设计促进中心官方网站、ABBS建筑论坛等网站发布两个公开咨询活动的正式公告。
The relevant details and design fees, etc. of the foresaid two Public Consultations are subject to the follow-up official announcement, working rules and design brief. By the time, the Organizers will release the official announcements on those official websites of Bao’an Government, the Urban Planning, Land and Resources Committee of Shenzhen Municipality, Shenzhen Urban design Center and ABBS Architectural Forum, etc.
主办单位计划于7月中旬（报名截止前）组织预踏勘，请有意向参与的设计机构提前准备并尽早将单位简介和联系方式发至主办单位邮箱（XXSJ@benecus.com）进行预报名。
The Organizers is planned to organize a preliminary site visit in the middle of July (before the registration deadline). Design firms who are interested in participating shall send their company profile and contact means to register by email at XXSJ@benecus.com.
咨询联系人：
田女士（西乡滨海风情小镇）
电话：+86 755 2782 0605 手机：+86 137 9851 3241
黄女士（沙井金蚝美食文化小镇）
电话：+86 755 2782 0389 手机：+86 185 8845 8582
赖女士（活动组织及安排）
电话：+86 755 8290 9299 手机：+86 135 3067 0439
邮箱：XXSJ@benecus.com
Enquiry:
Ms. Tian (For Xixiang Coastal Town)
Tel：+86 755 2783 0605 Mob：+86 137 9851 3241
Ms. Huang (For Shajing Golden Oyster Food Cultural Town)
Tel：+86 755 2782 0389Mob：+86 185 8845 8582
Ms. Lai (For Consultation Organizing)
Tel：+86 755 8290 9299 Mob：+86 135 3067 0439
Email:XXSJ@benecus.com
深圳市规划和国土资源委员会宝安管理局
深圳市宝安区西乡街道办事处
深圳市宝安区沙井街道办事处
二〇一六年六月二十八日
Bao’an Administration, Urban Planning, Land and Resources Commission of Shenzhen Municipality
Xixiang Sub-district Office of Bao’an District, Shenzhen
Shajing Sub-district Office of Bao’an District, Shenzhen
June 28th, 2016 |
