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深圳坂雪岗科技城核心区城市品质提升国际设计大赛
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《坂雪岗科技城核心区城市品质提升国际设计大赛》
今日预公告，面向全球设计精英与设计机构广发英雄帖，征集兼具创意和可实施性的优秀方案
坂雪岗科技城是引领珠三角创新产业参与全球竞合的战略要地、深圳市东进战略的先行示范区，也是重点开发片区。根据深圳市打造“全国最干净城市”和“世界著名花城”，以及创建“国家森林城市”的工作部署，为提升坂雪岗科技城核心区品质，衔接《坂雪岗科技城整体城市及规划实施方案》，并确保阶段成果实施落地，因此计划开展本次坂雪岗科技城核心区城市品质提升国际设计大赛。
本次设计竞赛旨在以全球化的视野，借鉴国际先进地区的发展经验，集国际一流设计智慧于一体，并充分发扬“根植本土，拥抱世界”的创新精神，将本次城市品质提升方案与现状迫切需要解决的问题充分对接，确保方案成果的近期可实施性，力争在较短的时间内，大幅度提升本地区的城市品质，进而提升本地区的城市综合服务能力和竞争力。同时通过空间品质的提升，带动本地文化品质提升，力争达到“地域意境、文化体现”的境界与高度，逐步实现“产城融合绿色人文的智慧城市先锋示范区”的片区发展目标。
本次竞赛包括“森林中的坂田”周边郊野（特色）公园整体联通概念设计方案国际竞赛、坂雪岗艺术中心及周边地块建筑概念设计方案国际竞赛、坂雪岗科技城城市街道与节点绿化景观提升设计国际竞赛、坂雪岗科技城城市VI及应用设计国际竞赛共四个项目。
为让有意向的设计机构提前准备相关报名工作，近日起将陆续在龙岗区政府网站、深圳市规划国土委网站、深圳市城市管理局网站，以及DOMUS、ABBS、gooood设计网、UED等设计类网站及新媒体发布竞赛预公告，欢迎有意向参加本次竞赛的设计机构或团体积极报名。
据说本次竞赛奖金设置也是非常丰厚，竞赛的获奖方案和机构在得到丰厚的奖金的同时，还可以在上述媒体平台上进一步宣传自己的方案与团队。
期待本次国际竞赛能够给坂雪岗科技城的城市品质提升贡献出真正有创意且可实施的优秀方案。
请点击下载预公告全文及附件打包文件
预公告全文如下
本次竞赛由深圳市城管局和深圳市龙岗区人民政府联合主办，由深圳市龙岗区城管局和深圳市龙岗区坂田街道办联合承办，深圳市规划和国土资源委员会和深圳市交通运输委员会为竞赛指导单位，规土委龙岗管理局、文体旅游局、宣传部、发改局、财政局、环保水务局、城市更新局、土地整备中心协办。
This competition is co-sponsored by Shenzhen Urban Management Bureau and People’s Government of Longgang District, organized by Urban Management Bureau of Longgang District and Bantian Sub-district Office, and co-organized by Urban Planning, Land & Resources Commission of Longgang District, Culture & Sports Tourism Bureau, Publicity Department, Bureau of Development & Reform, Finance Bureau, Environmental Protection & Water Affairs Bureau, Urban Renewal Bureau, Land Organize Center.
坂雪岗科技城是引领珠三角创新产业参与全球竞合的战略要地、深圳市东进战略的先行示范区，也是重点开发片区。根据深圳市打造“全国最干净城市”和“世界著名花城”，以及创建“国家森林城市”的工作部署，为提升坂雪岗科技城核心区品质，衔接坂雪岗科技城整体城市及规划实施方案，并确保阶段成果实施落地，特开展本次国际竞赛。
Ban Xue Gang High-Tech Zone is the area of strategic importance in leading creative industry of the Pearl River Delta participating in international competition and cooperation, the demonstration area of Shenzhen Eastward Development Strategy, and the key development area of Shenzhen. This competition is held according to Shenzhen’s objective of creating the “Cleanest City of the Country” and “World Renowned Flower City”, and building “National Forest City” work arrangement, and in order to improve quality of the core area of Ban Xue Gang High-Tech Zone, connect to the overall urban planning execution plan of Ban Xue Gang High-Tech Zone, and ensure periodical results are enacted.
本次设计竞赛旨在以全球化的视野，借鉴国际先进地区的发展经验，集国际一流设计智慧于一体，并充分发扬“根植本土，拥抱世界”的创新精神，将本次城市品质提升方案与现状迫切需要解决的问题充分对接，确保方案成果的近期可实施性，力争在较短的时间内，大幅度提升本地区的城市品质，进而提升本地区的城市综合服务能力和竞争力。同时通过空间品质的提升，带动本地文化品质提升，力争达到“地域意境、文化体现”的境界与高度，逐步实现“产城融合绿色人文的智慧城市先锋示范区”的片区发展目标。
This design competition should has an worldly vision, learns from development experiences of developed areas of the globe, unites international top-rank design wisdom, and fully enhances “rooted in local, embrace the world” creative spirits. Should connect the urban quality improvement plan and current problems that need to be dealt with urgently, make sure the plan can be implemented in the near future, and strive to make a substantial improvement of urban quality of this area in a relatively short time period, and then improve overall urban service and competitiveness of the area. At the same time, through the improvement in spatial quality, drive local cultural quality to improve, strive to reach the realm and height of “express local essence through culture”, gradually reach the development goal of “city-industry integration, green and humane smart city pioneer demonstration area”.
本次竞赛包括“森林中的坂田”周边郊野（特色）公园整体联通概念设计方案国际竞赛、坂雪岗艺术中心及周边地块建筑概念设计方案国际竞赛、坂雪岗科技城城市街道与节点绿化景观提升设计国际竞赛、坂雪岗科技城城市VI及应用设计国际竞赛共四个项目。
This competition includes four projects: “Bantian in the Forest” Surrounding Suburban (distinctive) Parks Holistic Conceptual Design Plan International Competition, Ban Xue Gang Art Center and Surrounding Block Architecture Conceptual Design Plan International Competition, Ban Xue Gang High-Tech Zone Improve Greenery and Landscape Design of Urban Streets and Nodes International Competition, and Ban Xue Gang High-Tech Zone Urban VI and Application Design International Competition.
为让有意向的设计机构提前准备相关报名工作，现将有关信息预告如下：
In order to let prospective design institutions to prepare for sign up work, we now announce relative information below:
竞赛规则：
Competition Rules:
本次竞赛工作分为两个阶段，第一阶段为公开报名及资格审查阶段；第二阶段为设计竞赛阶段。
This Competition has two stages, the first stage is open sign up and qualification examination； the second stage is design competition.
（一）第一阶段：公开报名及资格审查阶段
A. The first stage: open sign up and qualification examination
1.组建资格审查委员会，成员由5名熟悉行业设计水平且具备建筑设计、景观设计与艺术设计等专业背景的行业代表组成。资格审查委员会由评审主席主持评审工作，评审主席通过推荐产生，在评审中与其他成员有同等表决权；具体评审细则由资格预审委员会确定。
1. Build Qualification Examination Committee, members are constituted of 5 representatives who are familiar with the industry design level and have background in the industry of architecture, landscape architecture, and art design, etc. Qualification Examination Committee will have a committee chair to host examination work, the committee chair will be generated through recommendation, and have the same power in decision as other members； specific qualification rules will be decided by Qualification Examination Committee.
2.资格审查办法。资格审查委员会使用记名投票的方法，审查参赛单位的资格、业绩、拟投入项目的团队、工作方案，并按评审得分排名先后，确定可支付设计补偿费的前5名单位，同时再评选出2家备选参赛单位（须排序），如前5家参赛单位退出第二阶段竞赛的，则备选参赛单位依序替补。其他通过资格审查的机构，同样有资格进入第二阶段的设计竞赛阶段。
2. Methods of qualification examination. Qualification Examination Committee will use disclosed ballot method to examine qualification, achievement, prospective project team, and project plan of participation teams, and according to the ranked scores, determine the top 5 teams that will get design compensation, and two alternate teams (also to be ranked), if the top 5 teams drop out of the second stage, then alternate teams can substitute according to their rank. Other teams that pass qualification examination also gain qualification to enter the second stage of design competition.
（二）第二阶段：设计竞赛阶段
B. The second stage: design competition
1.组建方案评审委员会，成员由7名境内外知名行业专家组成。方案评审委员会由评审主席主持评审工作，在评审中与其他成员有同等表决权。具体评审细则由方案评审委员会确定。
1. Build Plan Examination Committee, members are constituted of 7 renowned experts in the industry from China or other countries. The committee chair will be hosting the examination work of Plan Examination Committee, and has equal right to vote. Plan Examination Committee will determine specific examination rules.
2.参赛单位提交符合设计任务书要求的成果文件。方案评审委员会对提交的所有设计方案进行评审，并评选出前二名优胜单位，提出评审意见，推荐给主办方。主办方在充分尊重专家评审意见的基础上，研究确定前二名优胜单位的排名。
2. Participation teams submit final files that meet the requirements of design assignment. Plan Examination Committee will examine all submitted design plans, and chose the top 2 teams, provide review, and recommend to the sponsors. The sponsors will research and determine the rank of the top 2 winning teams on the basis of fully respect expert review opinions.
下面是四个竞赛项目的基本信息：
Below is the basic information of the four competition projects:
一、“森林中的坂田”周边郊野（特色）公园整体联通概念方案设计国际竞赛
I. “Bantian in the Forest” Surrounding Suburban (distinctive) Parks Holistic Conceptual Design Plan International Competition
（一）项目背景
a. Project Background
坂田片区生态基底资源较好，周边规划有6个山体郊野（特色）公园，但是与城市生活缺乏联系，亟需改造为市民可以亲近的郊野（特色）公园，需有便捷的通道联系城市建成区；现状各个郊野（特色）公园之间和公园内部被多条城市铁路、高、快速路分割，需要通过极富创意又具有可行性的方案来缝合这些被分割的节点与段落，将坂雪岗科技城周边的郊野（特色）公园联系为一个整体。
Bantian Area has a relatively good basis in ecological resources. It has 6 suburb mountain parks in the surrounding area, but they lack connection to urban lives, and are in urgent need of reform to make accessible to the citizens, need convenient transportation passageway connecting to the built area of the city； currently between and inside the parks are segmented by multiple railways, highways, and expressways, need to use extremely creative and feasible method to sew up the segmented nodes and edges, connect the suburb parks surrounding Ban Xue Gang High-Tech Zone as a whole.
（二）竞赛目标
b. Competition Goal
征集极富创意又具有可行性的方案，建设便捷的通道，缝合坂田片区被城市铁路、高、快速路分割的节点与段落，联系城市建成区与郊野（特色）公园，把现有生态绿地改造为市民可以亲近的郊野（特色）公园，使坂田街道周边的郊野（特色）公园联系为一个整体。
Collect extremely creative and feasible plan, build convenient passageway, sew up nodes and edges segmented by urban railways, highways, and expressways in Bantian Area, connect urban build up area and suburb parks, transform existing ecological green space into accessible suburb parks to the citizens, make the suburb parks surrounding Bantian Sub-district a whole.
（三）竞赛内容
c. Competition Content
本项目竞赛内容包含3个层面的设计，分别为概念规划研究范围、整体联通设计范围和节点详细设计。重点完成六个郊野（特色）公园整体的布局概念方案，解决公园之间整体联通的问题，比如现状被城市高、快速路隔断的节点与段落、公园内绿道与城市绿道的整体联通，以及郊野（特色）公园与城市建成区的联系问题等。具体内容为公园整体环境景观、绿化植被的概念方案，公园和城市廊道的联通方案；重要设施的设计，包括登山路径（探险径、台阶登山径、缓坡登山径、环水库观光径和休闲径）、主观景台和生态廊桥等；小型景观配套设施（休息亭、厕所、座椅、灯具、垃圾桶等）；公园标识系统和紧急求救信息系统的设计；此外还包括三个公园入口节点的详细设计。
This competition project contains design on 3 layers, respectively are conceptual planning and research range, holistic connect design range, and specific design of nodes. The key point is to complete master layout conceptual plan of the 6 suburb parks, solve connection problem between the parks, like connect segmented nodes and edges by highway and expressway, greenways inside the parks and urban greenways, and suburb parks and urban build up area. Specific content is the overall landscape and greenery conceptual plan of the parks, connection plan between the park and urban greenways； important infrastructure design, including climbing route (expedition trail, stairs trail, gentle slope trial, round-reservoir sightseeing trail, and leisure trail), main observation deck and ecological passageway, etc.； small-scale infrastructure (resting point, toilet, seats, lights, and trash cans, etc.)； park signage system and emergency distress signal system design； in addition, should include detailed design of three entrance nodes to the park.
（四）报名要求
d. Sign up Requirements
本次竞赛活动中，单独报名的设计机构应具备风景园林工程设计甲级资质；以联合体形式报名的设计机构至少应有一方具备风景园林工程设计甲级。
In this competition, individual institution signing up as a design team should have landscape architecture class A qualification； to design team of multiple institutions, at least one of them should have landscape architecture class A qualification.
有意向参与的设计机构需在正式公告中的截止日期前提交报名文件进行报名。报名文件包含商务文件和概念提案两部分。
Design institution that have intention to sign up should submit sign-up file before the deadline provided in the formal announcement. Sign up file contains business documents and conceptual proposal.
1.商务文件：
1. Business documents
1）资质性文件，包括公司简介、工商注册文件和资质证书等资料；
1) Credential documents, including company introduction, industrial & commercial registration documents, and qualification certificate, etc.；
2）承接过的同类型设计项目证明资料，包括项目介绍、项目完成情况、项目证明图片和获奖证明材料等资料；
2) Documents of past design projects of the same kind, including project introduction, completion status, photos of the project, and award certificate, etc.；
3）拟承担本项目的团队成员资料，包括团队成员名单、团队成员简历及首席设计师主导过的同类型项目证明材料等资料。
3) Materials of prospective team members, including a list of team members, resume, and proofing materials of chief designer leading other projects of the same kind, etc.
2. 概念提案：
2. Conceptual proposal
概念提案主要阐述对本项目的理解、本片区的特色及资源分析、公园整体规划设计及局部节点的设计构思等（深度不做限定）。
Conceptual proposal should state understanding of this project, analysis of characteristics and resources of this area, overall planning and design of the parks, and design ideas of part of the nodes (depth of design is not limited).
篇幅须控制在A3纸15页以内，以清晰表达设计概念为原则，能让评委准确获取核心设计意图。
The proposal should be within 15 pages, paper size A3. It should clearly state design concept in principle, and let judges accurately get the core of design intention.
二、坂雪岗艺术中心及周边地块建筑概念方案设计国际竞赛
II. Ban Xue Gang Art Center and Surrounding Block Architecture Conceptual Design Plan International Competition
（一）项目背景
a. Project Background
市委市政府和区委区政府明确提出要在坂田尽快建设高品质的文化艺术中心，提升片区文化品质。经过前期的选址研究，初步确定充分利用黄金山公园及周边项目的贡献用地，建设坂雪岗艺术中心。
The municipal party committee, municipal government, district party committee, and district government clearly propose to build high quality cultural and art center in Bantian as soon as possible, promote cultural quality of the district. Through allocation research at earlier stage, the decision is to fully make use of Golden Mountain Park and supplied landmass from surrounding projects to build Ban Xue Gang Art Center.
（二）竞赛目标
b. Competition Goal
征集国际一流、极具创意、又有地域文化特征的设计方案，将艺术中心打造为坂雪岗科技城未来的地标与文化名片。
Collect world-class, extremely creative, rich in regional cultural characteristics design plan, make art center a future landmark and cultural heritage of Ban Xue Gang High-Tech Zone.
（三）竞赛内容
c. Competition Content
本项目竞赛内容包含两个层次，一是从详细城市设计角度，提出与艺术中心相互协调的周边地块建筑风格、高度、体量等方面的控制要求；二是艺术中心与黄金山公园结合的概念建筑设计方案与公园景观设计方案。
This competition includes two layers, one is from the angle of detailed urban design, propose control requirements to surrounding landmasses’ architecture style, height, and volume that are coordinative with the art center； the other is conceptual architecture design plan and landscape design plan that unite the art center and Golden Mountain Park.
坂雪岗艺术中心的主要功能可能包括：
Main purpose of Ban Xue Gang Art Center may include:
1、不小于1600座的大剧院一处，用于上演芭蕾、歌剧和交响乐；等大型文艺演出；
1. Large theater no less than 1600 seats, for large performance like ballet, opera and symphony, etc.；
2、可容纳550人的中型剧场一处，适合地方戏曲和室内乐的演出；
2. Medium theater that can fit 550 people, suitable for local drama and chamber music；
3、可容纳250人的小剧场一处，可以进行话剧相声、评书和小型歌舞表演；
3. Small theater that can fit 250 people, can be used for drama, crosstalk, Pingshu, and small-scale singing and dancing performance；
4、不小于400平方米的多功能厅，可容纳100-150人，可以进行各类演出的发布会、演前导赏、会员活动和赞助商酒会；
4. Media hall no smaller than 400 square meters, can fit 100-150 people, can be used for performance conference, preview screening, VIP member activities, and sponsor cocktail party；
5、多功能的文化创意中心，可能包括小型的博物馆、科技展览馆、多种新兴科技的体验馆等等；
5. Multi-purpose culture and creativity center, may include small-scale museum, science and technology museum, new technology experience hall, etc.；
6、结合艺术中心的门厅等内部的流动的公共空间，设置可以作为艺术品展示的空间；
6. Use fluid public space inside the art center, like the entrance hall, as exhibition space for art pieces.
7、其他各类辅助功能空间。
7. Other kinds of assistive functional space.
（四）报名要求
d. Sign up Requirements
本次竞赛活动中，单独报名的设计机构应具备建筑工程甲级设计资质；以联合体形式报名的设计机构至少应有一方具备建筑工程甲级设计资质。
In this competition, individual institution signing up as a design team should have landscape architecture class A qualification； to design team of multiple institutions, at least one of them should have landscape architecture class A qualification.
有意向参与的设计机构需在正式公告中的截止日期前提交报名文件进行报名。报名文件包含商务文件和概念提案两部分。
Design institution that have intention to sign up should submit sign-up file before the deadline provided in the formal announcement. Sign up file contains business documents and conceptual proposal.
1.商务文件：
1. Business documents:
1）资质性文件，包括公司简介、工商注册文件和资质证书等资料；
1) Credential documents, including company introduction, industrial & commercial registration documents, and qualification certificate, etc.；
2）承接过的同类型设计项目证明资料，包括项目介绍、项目完成情况、项目证明图片和获奖证明材料等资料；
2) Documents of past design projects of the same kind, including project introduction, completion status, photos of the project, and award certificate, etc.；
3）拟承担本项目的团队成员资料，包括团队成员名单、团队成员简历及首席设计师主导过的同类型项目证明材料等资料。
3) Materials of prospective team members, including a list of team members, resume, and proofing materials of chief designer leading other projects of the same kind, etc.
2. 概念提案：
2. Conceptual Proposal
概念提案主要阐述对本项目的理解、本片区的特色及资源分析、艺术中心及周边地块的建筑概念方案的设计构思等（深度不做限定）。
Conceptual proposal should state understanding of this project, analysis of characteristics and resources of this area, design ideas of architectural conceptual plan of Ban Xue Gang Art Center and surrounding landmass (depth of design is not limited).
篇幅须控制在A3纸15页以内，以清晰表达设计概念为原则，能让评委准确获取核心设计意图。
The proposal should be within 15 pages, paper size A3. It should clearly state design concept in principle, and let judges accurately get the core of design intention.
三、坂雪岗科技城城市街道与节点绿化景观提升设计国际竞赛
III. Ban Xue Gang High-Tech Zone Improve Greenery and Landscape Design of Urban Streets and Nodes International Competition
（一）项目背景
a. Project Background
坂雪岗科技城现状存在街道景观品质较低、入口门户节点可识别性较差的问题。本次竞赛选取了四条城市主要道路和10处门户节点作为设计对象，希望通过这四条城市主要道路和节点的绿化景观的品质提升，逐步带动片区的整体提升。
Focus on the problems of low quality current streetscape of Ban Xue Gang High-Tech Zone, and low recognizability of nodes at the entrance. This competition select 4 main municipal roads and 10 nodes as design objects, in the hope of progressively improve the whole area through quality improvement of the four main municipal roads and landscape of the nodes.
（二）竞赛目标
b. Competition Goal
营造具有片区特色的城市街道与门户节点。邀请国内外优秀设计师参与本次概念性方案设计，希望通过征集最具创意与国际视野的设计方案，以高标准高起点打造坂雪岗科技城的特色景观街道与门户节点空间。
Build municipal roads and nodes rich in regional characteristics. Invite excellent designers to participate in making this conceptual plan. Use high standard and starting point to build streets with distinguished landscape and nodes for Ban Xue Gang High-Tech Zone, through collecting creative, worldly vision design plan.
（三）竞赛内容
c. Competition Content
本项目竞赛内容包括四条道路与十处节点：
This competition project includes four roads and 10 nodes:
（1）坂雪岗大道（布龙路以南段为近期实施重点）——坂银通道开通后，坂雪岗大道是从特区内进入坂雪岗科技城的重要交通门户路线，也是地铁10号线沿线多个站点的重要节点所在；
1). Ban Xue Gang Boulevard (the section south of Bulong Road is the key point of implement in recent stage)—after Banyin Passageway open to traffic, Ban Xue Gang Boulevard is an important transportation route to enter Ban Xue Gang High-Tech Zone from Shenzhen Special Area, and the location of important nodes of multiple stations along metro line 10.
（2）五和大道沿线——五和大道连接南坪与梅观，是外界进入坂雪岗科技城的主要交通门户路线；
2). Along Wuhe Boulevard—Wuhe Boulevard connects Nanping Expressway and Meiguan Highway, is an major transportation route to enter Ban Xue Gang High-Tech Zone.
（3）坂李大道沿线——是连接龙华区和布吉街道的龙岗门户；
3). Along Banli Boulevard—connects Longhua District and Buji Sub-district.
（4）贝尔路和吉华路沿线——是坂雪岗重要的生活性主干道；
4). Along Beier Road and Jihua Road—is the main community road of Ban Xue Gang.
（5）十处节点——各条城市道路与周边城市行政区交界处的景观绿化设计。
5). Ten nodes—landscape design of each municipal road and intersection of surrounding municipal administrative area.
需要针对上述道路和节点精心设计道路绿化及节点门户地区的绿化植被，通过绿化植被的配置，营造富有本地特色的街道景观与门户节点景观。
Need to target at roads and nodes described above to design streets and nodes greenery, through greenery design to create streetscape and nodes landscape rich in local characteristics through
（四）报名要求
d. Sign up Requirements
本次竞赛活动中，单独报名的设计机构应具备风景园林工程设计甲级资质；以联合体形式报名的设计机构至少应有一方具备风景园林工程设计甲级资质。
In this competition, individual institution signing up as a design team should have landscape architecture class A qualification； to design team of multiple institutions, at least one of them should have landscape architecture class A qualification.
有意向参与的设计机构需在正式公告中的截止日期前提交报名文件进行报名。报名文件包含商务文件和概念提案两部分。
Design institution that have intention to sign up should submit sign-up file before the deadline provided in the formal announcement. Sign up file contains business documents and conceptual proposal.
1.商务文件：
1. Business documents:
1）资质性文件，包括公司简介、工商注册文件和资质证书等资料；
1) Credential documents, including company introduction, industrial & commercial registration documents, and qualification certificate, etc.；
2）承接过的同类型设计项目证明资料，包括项目介绍、项目完成情况、项目证明图片和获奖证明材料等资料；
2) Documents of past design projects of the same kind, including project introduction, completion status, photos of the project, and award certificate, etc.；
3）拟承担本项目的团队成员资料，包括团队成员名单、团队成员简历及首席设计师主导过的同类型项目证明材料等资料。
3) Materials of prospective team members, including a list of team members, resume, and proofing materials of chief designer leading other projects of the same kind, etc.
2. 概念提案：
2. Conceptual Proposal
概念提案主要阐述对本项目的理解、本片区的特色及资源分析、街道绿化景观设计及门户节点景观设计的构思等（深度不做限定）。
Conceptual proposal should state understanding of this project, analysis of characteristics and resources of this area, ideas of street greenery and landscape design and nodes landscape design (depth of design is not limited).
篇幅须控制在A3纸15页以内，以清晰表达设计概念为原则，能让评委准确获取核心设计意图。
The proposal should be within 15 pages, paper size A3. It should clearly state design concept in principle, and let judges accurately get the core of design intention.
四、坂雪岗科技城城市VI及应用设计国际竞赛
IV. Ban Xue Gang High-Tech Zone Urban VI and Application Design International Competition
（一）项目背景
a. Project Background
坂雪岗科技城具有鲜明的产业特色（以华为为代表的高科技企业聚集区）和城市多元文化并存的特色本底，但是这些特色资源缺乏提炼、升华和表达，亟需有一个系统的城区形象识别系统通过鲜明的视觉要素来表达坂雪岗科技城的城区特色。
Ban Xue Gang High-Tech Zone has a characteristic basis of specific industry (high-tech companies represented by Huawei) and urban culture, but these resources lack refinement, improvement, and expression. The High-Tech Zone is in urgent need of a systematic urban visual identification system using visual elements to express urban characteristics Ban Xue Gang High-Tech Zone.
（二）竞赛目标
b. Competition Goal
通过本次国际竞赛，旨在征集一个属于坂雪岗科技城独有的形象识别系统方案（简称VI），并且通过VI系统在城市公共空间、各类公共设施、公共活动中的运用方式，将坂雪岗科技城的文化特色传播出去，让坂雪岗科技城的城区形象更加深入人心，进一步提升地区的文化品牌效应，成为打造文化坂田的重要措施之一，带动地区发展。
Through this international competition, intended to collect a unique visual identification system plan unique to Ban Xue Gang High-Tech Zone (brief VI), and through the use of VI system in urban public space, public facilities and public activities, broadcast cultural characteristics of Ban Xue Gang High-Tech Zone, make the urban image of Ban Xue Gang High-Tech Zone popular, and further improve regional culture brand effect. Is one of the important measures of making the culture of Bantian sub-district standing out, and thus drive regional development.
（三）竞赛内容
c. Competition Content
本项目竞赛内容包括三个层面：（1）结合坂雪岗科技城的现状资源特色与发展趋势，设计符合本地文化特质的VI系统；（2)将VI设计核心元素应用到街道家具、标识标牌、户外广告、沿街界面、人文雕塑、街头小品、道路绿化、慢行设施、城市节日等，打造整体统一的坂雪岗科技城特色城市形象系统；（3）结合上述方案提出一系列可操作的维护运营管理的建议。
This competition project includes three layers: 1. Combine current resources characteristics and develop trend of Ban Xue Gang High-Tech Zone, design VI system in coherence to local culture； 2. Use VI design core elements on streets, signage, outdoor advertisements, facades along the streets, sculptures, street performance, greenery, slow speed facility, festivals, etc., to create uniform urban visual system of Ban Xue Gang High-Tech Zone； 3. Provide a series of feasible maintenance management advices for plans above.
（四）报名要求
d. Sign up Requirements
本次竞赛活动中，单独报名的设计机构应具备较为丰富的设计和推广以及后续应用设计的全套VI系统的设计经验。
In this competition, individual design institution signing up should have rich experience in the whole VI system design and promotion, and in successive application design.
有意向参与的设计机构需在正式公告中的截止日期前提交报名文件进行报名。报名文件包含商务文件和概念提案两部分。
Design institution that has intention to sign up should submit sign-up file before the deadline provided in the formal announcement. Sign up file contains business documents and conceptual proposal.
1.商务文件：
1. Business documents:
1）资质性文件，包括公司简介、工商注册文件和资质证书等资料；
1) Credential documents, including company introduction, industrial & commercial registration documents, and qualification certificate, etc.；
2）承接过的同类型设计项目证明资料，包括项目介绍、项目完成情况、项目证明图片和获奖证明材料等资料；
2) Documents of past design projects of the same kind, including project introduction, completion status, photos of the project, and award certificate, etc.；
3）拟承担本项目的团队成员资料，包括团队成员名单、团队成员简历及首席设计师主导过的同类型项目证明材料等资料。
3) Materials of prospective team members, including a list of team members, resume, and proofing materials of chief designer leading other projects of the same kind, etc.
2. 概念提案：
2. Conceptual Proposal
概念提案主要阐述对本项目的理解、本片区的特色及资源分析，提出VI设计的初步构思等（深度不做限定）。
Conceptual proposal should state understanding of this project, analysis of characteristics and resources of this area, and propose a rough idea of VI design (depth of design is not limited).
篇幅须控制在A3纸15页以内，以清晰表达设计概念为原则，能让评委准确获取核心设计意图。
The proposal should be within 15 pages, paper size A3. It should clearly state design concept in principle, and let judges accurately get the core of design intention.
竞赛预报名方式
Competition pre-sign up method
有意向报名的设计机构即日起可填写预报名信息表（详见附件）并发送至本次竞赛组织邮箱（BXG_Q2017@163.com）进行预报名，以便我们及时通知项目进展。
Design institutions that have intention to sign up can fill out the pre-sign up information form from now (see appendix) and send it to competition committee email (BXG_Q2017@163.com) to pre-sign up, so that we can inform project progress in time.
预报名咨询：李女士 +86 075586549494；13632658134
Pre-sign up consultation: Ms. Li +86 075586549494；13632658134
本次竞赛计划于2017年9月下旬发布正式竞赛公告，具体内容以后续发布的正式竞赛公告为准。
This competition plans to release formal competition announcement in the second half of September 2017. Regarding specific contents, formal competition announcement to be released shall prevail.
请点击下载预公告全文及附件打包文件 |
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