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深圳市小梅沙片区03-01-02地块概念方案设计公开竞赛公告
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Announcement on the Open Competition of Conceptual Design for
Plot 03-01-02, Shenzhen Xiaomeisha Area
一、组织单位 Organizers
主办单位：深圳市特发小梅沙投资发展有限公司
Organizer: Shenzhen SDG Xiaomeisha Investment & Development Co., Ltd.
监督单位：盐田区城市更新和土地整备局
Supervisor: Urban Renewal and Land Development Bureau of Yantian District
组织服务单位：深圳市仁智汇商务咨询有限公司
Consultant: Benecus Consultancy Limited
二、项目概况 Project Overview
深圳，一座现代化、国际化、创新型滨海城市，中国粤港澳大湾区的核心城市之一，全球最具经济竞争力和最具活力的城市之一，享有“设计之都”的美誉，正在全力打造全球海洋中心城市。
As a modern, international, innovative coastal city and a one of the core cities in the Guangdong-Hong Kong-Macau Greater Bay Area, Shenzhen has emerged as one of the most economically competitive and dynamic cities worldwide. It also has the reputation of “City of Design”, and now is striving to build itself into a global marine center city.
小梅沙位于深圳市东部黄金海岸线，东临大鹏新区，西侧紧邻大梅沙，北为马峦山郊野公园，南临大鹏湾。距福田市中心 28 公里，拥有优良的山、湖、沙滩、礁石等山海资源，是距离深圳市区最近且拥有天然沙滩的海滨休闲旅游区之一。未来，小梅沙将以“拥抱海洋、梅沙小镇”为主题，以国际水准的山海旅游资源，构建一个世界级、国际化都市型滨海旅游度假区。
Xiaomeisha Area is located in the eastern golden coastline of Shenzhen, adjoining Dapeng New District on the east, Dameisha on the west, Maluan Mountain Country Park on the north and Dapeng Bay on the south. The Area is 28 kilometers away from Futian downtown area, boasting stunning mountains, lakes, beaches, reefs and other coastal resources. It is one of the seaside leisure and tourism attractions with natural beaches and being nearest to Shenzhen downtown area. In the future, Xiaomeisha will build a world-class urban coastal tourism resort with extraordinary mountain and sea tourism resources based on the theme of “creating a delicate Xiaomeisha Town that embraces the sea”.
小梅沙作为深圳立市以来最早开发的滨海旅游度假区之一，曾荣获“深圳十景”、“鹏城八景”等美誉。历经30载风雨，小梅沙目前拥有“小梅沙度假村”、“小梅沙海洋世界”、“小梅沙大酒店”等经营实体，现片区年接待游客200余万人次。
As a pioneering coastal tourism resort since the establishment of Shenzhen, Xiaomeisha Area has won such honors as one of the “Top Ten Scenic Spots of Shenzhen” and“Top Eight Scenic Spots of Pengcheng (Shenzhen)”. After 3 decades of development, the Area has witnessed the emergence of “Xiaomeisha Resort”, “Xiaomeisha Sea World”,“Xiaomeisha Hotel” and etc. At present, it receives more than 2 million tourists annually.
目前，小梅沙片区城市更新规划已获批准，正逐步开展各地块的建筑设计工作，主办方已于2020年3月启动了“深圳市小梅沙片区02-09、02-10及03-01-01、03-01-02地块建筑方案设计国际招标”。因03-01-02地块位于片区核心，需要一个具标志性和极具创意的建筑进一步提升小梅沙知名度，故采取无差别报名设计概念比选的方式组织公开竞赛，公开征集具远见、富创意的建筑概念方案，并评选出一个优秀的概念构思，供主办方和03-01-01及03-01-02地块的中标设计机构参考。
Recently, the urban renewal Plan on Xiaomeisha Area has been approved, and the architectural design for its plots will be carried out step by step. The Organizer has initiated the International Bidding of the Architectural Design for Architectural Design for Plot 02-09, Plot 02-10, Plot 03-01-01 and Plot 03-01-02 of Shenzhen Xiaomeisha Area in March, 2020. As Plot 03-01-02 is located in the core of Xiaomeisha, an iconic and innovative architecture is essential for it to further improve Xiaomeisha’s popularity, so open selection is adopted for this Open Competition to call for far-sighted and innovative architectural concept schemes and the best concept will be selected as design reference to the Organizer and the winning bidder of Plot 03-03-01 and Plot 03-01-02.
地块示意图
Division of Plots
三、设计范围 Design Scope
本次竞赛为03-01-02地块的建筑概念方案设计，地块主要信息如下：
The design content of this Open Competition is the architectural concept design of Plot 03-01-02, and its relevant info is as follows:
地块功能：游客服务中心
Plot function: tourist service center
占地面积：9755.0平方米
Plot area: 9,755.0 m2
用地类型：C5（游乐设施用地）
Type of land use: C5 (Recreational facilities)
容积率：1.3
Plot ratio: 1.3
控制高度：24m
Height limit: ≤24m
建筑面积：12730㎡；其中，游乐设施10150㎡，公共配套设施（含地下）2580㎡
Building area: 12,730 m2； including the recreational facilities of 10,150 m2, and public supporting facilities (incl. underground utilities) of 2,580 m2.
覆盖率：不超过50%
Rate of coverage: not exceeding 50%
主要功能：旅游信息中心、会议会展、展示空间、多功能厅
Main functions: tourist service center, convention & exhibition, display space, multi-functional hall
详细技术资料索取请发送报名表邮件至xiaomeisha2020@qq.com索取。
Please send the application form to xiaomeisha2020@qq.com to enquire detailed technical materials.
四、组织流程 Organizational Process
主办单位将通过国内外相关行业网站发布公告，并公开接受报名。
The Organizer will release the competition announcement on local and international websites of similar industries to openly accept the registrations.
报名及成果提交截止后，主办单位和监督单位先对成果进行初选，择优选取总数不超过30个概念方案进行网络评选。
After the registration and submission deadline, the Organizer and Supervisor will carry out a preliminary review on the submittals and select not more than 30 concept schemes for online voting.
网络评选后，主办单位邀请6位设计专家和1位业主代表组成评审委员会结合网络评选结果对通过初选的概念建筑设计方案进行评审，评选出优胜奖1名，优秀奖5名。获优胜奖的概念方案将与国际招标中标单位的概念方案共同作为备选概念方案供甲方决策，有机会成为主办单位交国际招标中标单位深化的概念方案。
After online voting, the Organizer will invite 6 design experts and 1 representative from the Organizer to constitute the jury panel. In combination with the online voting result, the jury panel will carry out review on the selected 30 schemes and select 1 winning prize and 5 honorable mentions. Both the concept scheme that’s awarded the winning prize and the winning bid of the International Bidding will be submitted to the Organizer for final decision.
五、日程安排表（暂定） Timetable (Provisional)
注：以上时间均以北京时间为准，主办单位保留调整日程安排的权利。
Note: All the time and date above are applied in Beijing Time. The Organizer reserves the right to amend the schedule.
六、相关费用 Fees
优胜奖：1名，可获得奖金人民币8万元（含税）；
Winning Prize: 1, who can win an award of RMB 80,000 Yuan (tax included)；
优秀奖：5名，每人获得奖金人民币3万元（含税）。
Honorable Mention: 5, each of whom can win an award of RMB 30,000 Yuan (tax included).
获奖者均可获得主办方颁发的获奖证书。
All winners can have the certificate of award issued by the Organizer.
优胜奖获得者提交的设计方案如成为主办单位交国际招标中标单位深化的概念方案，则与03-01-02地块的国际招标中标单位共同具有最终成果的署名权。主办方支付的上述奖金含主办方买断优胜奖概念方案知识产权的费用。
If the concept scheme that’s awarded the winning prize becomes the one to be optimized by the winning bidder of Plot 03-01-02 in the International Bidding, the winner will enjoy the authorship together with the latter. The awards above paid by the Organizer shall include the fees of the Organizer’s one-off buyout of the copyright (IPR) of the concept scheme that’s awarded the winning prize.
七、报名要求 Registration Requirements
（1）本次竞赛无资质要求，申请人可以是公司、团队或个人。欢迎新锐设计师、跨界设计师、大专院校学生或对小梅沙有情怀梦想的市民参加。
No design qualification is required for this Open Competition. The applicant can be a company, or a team or an individual. Avant designers, crossover designers, college students or any citizens with dreams for Xiaomeisha are warmly welcome to take part in this event.
（2）以公司名义报名的需提交盖章的报名表扫描件。
Those that apply as a company shall submit the scanned copy of application form which is stamped by the company.
八、概念方案设计成果提交要求 Submission Requirements on Deliverables
请在北京时间2020年5月15日15:00点前，发送方案至指定邮箱：xiaomeisha2020@qq.com。提交清单包括但不限于：
Please submit the deliverables to us via xiaomeisha@qq.com before 15:00, May 15, 2020 (Beijing Time). The list of submittals shall include but not limited to the following:
（1）A3（420mm*297mm）图纸 3张，能充分表达作品创意的总平面图、平、立、剖面图，透视图、图解以及500字左右的设计说明（组合于图面之中）等，比例不限；
3 posters in A3 size (420mm*297mm), including those drawings that can express the design creativity, such as the general layout plan, horizontal, elevation and section drawings, perspective view, diagrams, and design explanation within 500 words (combined in the posters), etc., with no limitation to the scale；
（2）A3大小文本，不超过 20 页；
Design brochure in A3 size, no more than 20 pages；
（3）可以提交其他辅助说明材料（如视频，模型等）。
Other supplementary explanation documents (such as video, model and so on).
九、其他 Miscellaneous
（1）所有参赛者提交的设计成果评审一经提交均不退回，主办单位有权使用设计成果中的全部或部分内容进行评审、网络评选和宣传。
No submittals will be returned to the applicants after the review and the Organizer is entitled to use all the contents or part of them in every submitted scheme for review, online voting and publicity.
（2）参赛者应当保证提供的任何设计成果（包括但不限于各种图纸、报告等）具有独特性，不侵犯任何第三人之合法权益。如果参赛提交的有关设计成果侵犯了第三方知识产权的，由参赛承担全部的法律责任。主办单位因使用参赛者提交的成果被第三人指控侵权、提出异议或权利主张的，参赛者应当积极协助解决，并承担因此给主办单位造成的损失。
Applicants shall promise that all the deliverables submitted (including but not limited to drawings and report, etc.) are original and will not infringe upon the legitimate rights and interests of any third party. In case of infringement, the infringing applicant shall bears all consequences of infringement and compensate for all the losses suffered by the Organizer therefrom.
（3）本次竞赛的解释权归主办单位。
The Organizer reserves the rights for the interpretation of this Open Competition.
十、报名咨询 Registration Enquiry
有意向参与本次竞赛活动的设计师或设计团队，请填写《深圳市小梅沙片区03-01-02地块概念方案设计公开竞赛报名表》（详见附件）于北京时间2020年5月15日15:00前进行报名，并于2020年5月15日15:00前提交概念方案设计成果。有关报名材料可登陆以下网站查询、下载并填报：
网站:1：深圳市城市设计促进中心官方网站（https://www.szdesigncenter.org）
网站2：ABBS建筑论坛（http://www.abbs.com.cn）
Designers or design teams that are interested in this Open Competition please register by filling in the Application Form of the Open Competition of Conceptual Design for Plot 03-01-02, Shenzhen Xiaomeisha Area (see the Appendix) and submit the concept design scheme before 17:00, May 15, 2020 (Beijing Time). For more information, please visit the following websites:
Website 1: Shenzhen Center for Design (https://www.szdesigncenter.org)
Website 2: ABBS (http://www.abbs.com.cn)
报名咨询：
张先生（中文） 电话：+86 136 3160 0111
赖女士（英文） 电话：+86 135 3067 0439
杨先生（中文） 电话：+86 139 2655 0639
苑女士（英文） 电话：+86 135 5499 2257
报名邮箱：xiaomeisha2020@qq.com
Registration Enquiry
Mr. Zhang (for Chinese) Tel: +86 136 3160 0111
Ms. Lai (for English) Tel: +86 135 3067 0439
Mr. Yang (for Chinese) Tel: +86 139 2655 0639
Ms. Yuan (for English) Tel: +86 135 5499 2257
Email: xiaomeisha2020@qq.com
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